Instagram is hugely popular because of its photo sharing and filtering capabilities and soon might beat Vine at its own game: micro videos. Considering that 92 percent of mobile video viewers share videos with others – an audience that will likely double by 2016 to 1.5 billion – and that the average American attention span in 2013 was around 8 seconds long, you should be spending a whole lot more time on mobile, micro video platforms. But which one?
Even though Instagram is still mostly a photo-sharing application, we at Fiverr think it’s more worth your business’s time to create videos using Instagram than Vine. Here are the four key advantages for marketers:
Now this is History!