Content marketing is not what it used to be. Nowadays, everyone is posting content on the Internet through blogs and websites. According to Google, more content is created every 48 hours than all the content created before the year 2003 combined. This means that the job of making your content visible to Internet users has become an uphill task. Marketing your content needs more than just writing good content.
In this day and age, people have come up with innovative ways to promote their content. New elements of content writing have been introduced such as search engine optimization (tactics to compel search engines to display your content), using images and also social media marketing. As much as social media marketing has taken the internet by storm, another powerful strategy still reigns. Using images in your content is a powerful tool for getting you more traffic.
Are Images Really That Important?
As far as increasing traffic to your website is concerned, images will always give you the upper hand. Images are supposed to be used strategically to make your content look more attractive to readers. They can also complement your content and put emphasis on your main points. The potential that images have in driving traffic to your site is exponentially multiplied when you combine it with social media marketing. Social media updates on popular websites such as Twitter, Facebook, Reddit and Digg get more shares and likes when they have an image or images.
A recent study was carried out and found that blogs with images get 94% more views than those that do not contain images. When you take a look at human psychology, the reason behind this phenomenon is clear. Human beings are conditioned to be visual beings. When presented with images or text, the human eye is drawn to images. Imagine the power you can yield when you market your content on social media using images and do the same with your blog. Nowadays, it is easy to take pictures and upload them especially with the advent of smartphones. Without further ado, here is how to best use images in your content marketing strategy:
Images for blogs
Blogs need to have images in them, period! Reading through blocks of text with no images in between is boring and tiresome to the eye. Unless you are posting medical journals or academic publications, then you should really try and incorporate images in your blog.
It is recommended that you use blog images on the header. This attracts readers and makes them curious to continue reading your content. Apart from the header, images should be spaced out throughout your content. Doing this helps you emphasize on the core points of the blog post. These images can also be used to represent your blog on social media.
Caution Before Posting Blog Images
You need to proceed with some caution when using images on your blog. First things first, your image should be relevant to your content. Writing a blog post about “affordable real estate property” and then using images of expensive beach property will give your readers the wrong idea. It is more fatal when you pull this stunt on social media. Try using images which will complement your content. Second, before posting an image, ensure it is named something that describes it. For instance, “green Volvo” is better than “IMG 33214”. It helps when the page loads slowly and assists readers to recognize what the image depicts before it loads on your page.
Images For Your Product
Product images are essential for any business which wishes to practice e-commerce. An image for your product gives your customers a clear concept of what they are about to buy. A good example of this is websites that are dedicated to selling products for multiple clients such as Amazon, Best buy, and Alibaba. Almost every product has a couple of images pinned to the description. Ideally, you should include images for every product on sale. The images should be high quality and should be consistent with other images of the product.
Product images should be about six to eight for a single product. You can add more images in the event that a product has technical parts. A product which needs to be assembled or has detachable parts can have extra images to illustrate those functions. For some items such as electronic devices (smart phones, laptops, juicers etc.), you can use 360 degree photos (3 or 4) to catch the attention of viewers. Having more people view your product increases your odds to make a sale; and that translates to images being a good content marketing strategy.
A popular trend with promoting your content is using infographics. An infographic is a combination of text and graphics (illustrations, bar graphs, cartoons). If you have been trying other methods of content marketing without much success, you can use infographics to boost your numbers. You will have the upper hand because you take will be taking advantage of the fact that humans are visual beings. The optic nerve remains activated at almost all times to process more than 90% of the information going into the brain. Presenting your content alongside graphics makes it more appealing and easier to read.
How Infographics Can Help Skyrocket Your Traffic
You are a step ahead of text-only or text-and-images blogs. Not to imply that text is unimportant, it is actually crucial to the structure of the Internet. The problem is that a lot of content is being updated in text. And this happens every second of every hour of every day that goes by. Infographics can help you stand out against the rest and be more visible to your target audience.
Infographics capture the attention of your target audience. Humans capture images very fast and relate them to the information in the memory part of the brain. Creating an infographic which has facts about a certain topic can attract readers from your target audience. A good example is a infographic about oil prices around the world. You can combine images of political maps, barrels of oil, average oil prices etc to produce an informative and content rich infographic.
They can literally go viral. A recent study was conducted by MDG Advertising found that using graphics and visual elements alongside text can generate up to 94% more views than normal text and a combination of images and text. When such an infographic starts getting bounced around on social media, it can easily go viral. Talk about a ton of traffic for your site. Another factor that gives infographics an advantage over other types of content is their simplicity. Infographics use small amounts of text to emphasize important information. Short and easily understandable text is used. This makes it easy for viewers around the globe to understand it, even non-English speakers. The infographic can go viral worldwide!
Infographics can be easily embedded. Apart from being portable, they are also embeddable. You can add code to the infographic which enables people to integrate it into their websites. The infographic will then be linked to your site and you can add your back links as you desire. They can also be easily embedded into social media posts containing text.
Where To Find High Quality Images
Weighing all the options, it is good to spice up your content with an infographic here and there. It is also essential that you use images in your posts as well. For most bloggers, finding images of superior quality on the internet is an uphill task. You usually get yourself in the unfortunate dilemma of choosing between expensive stock photos and combing through the Internet looking for free qualities.
If your site is already stable, you can consider paying for stock photos. These services are offered by websites such as shutterstock and iStock. If it is a start-up website, you can go for free photos on Photo Pin, Wikimedia Commons, Freeimages, Compfight and Pixabay. Pixabay, Freeimages and Wikimedia Commons have millions of images, video and audio files such as podcasts. The website Pixabay has an excellent search feature while Compfight on the other hand searches for stock photos and free photos together.
Give Credit For An Image
Regardless of where you get your images, it is important to give proper attribution. Attribution is the act of giving credit for an image by annotating the owner. It may even be required by law if you are using royalty-free images. Most of the image sources will avail a short code which you can copy and paste to the bottom of your blog post. Not all will provide this code. It is however courteous to show attribution. Remember that you can find yourself on the other end of the stick if you post an infographic and it appears on other blogs without any credit to you.
Images are a very powerful content marketing tool and can help you build a strong web presence for your website or brand. It will take some time before you learn which type of images to use. Slowly but surely, you will be a pro at using visual objects to promote your content.